ESSENTIAL

(All content and copywriting provided by the client)

Includes:

• Tech Overview Spreadsheet: Detailed document of all tech tools and integrations needed for the course.

• Course Platform Setup: Initial platform setup and configuration.

• Course Build-Out: Upload of curriculum, module descriptions, and additional assets provided by the client.

• Platform Branding: Customization of the platform to match your brand (colors, logo, etc.).

• Checkout Page: Setup and customization of the course checkout page.

STANDARD

Project duration: 3 months

• 90-Minute Onboarding Call: Initial call to align on goals, clarify the process, and address any questions.

• Customer Journey Map: Detailed map of the customer experience from discovery to post-enrollment - completed in the onboarding. 

• Tech Overview Spreadsheet: Overview of all tech tools and integrations required for a seamless course experience.

• Course Curriculum Reviews: Share insight and guidance on curriculum format and structure for an optimal learning experience. Feedback provided by Loom.

• Course Platform Setup: Complete setup of the course platform.

• Course Waitlist Page: Custom-designed waitlist page with optimized copy to capture early interest.

• Waitlist Automation: Two-email sequence to engage waitlist sign-ups and build anticipation.

• Sales Page: A fully optimized sales page with course details, testimonials, instructor bio, and strong calls to action.

• Course Build-Out: Layout and navigation design, curriculum uploads, and module descriptions, plus integration of assets provided by the client.

• Interactive Elements: Setup of interactive features like quizzes, assignments, community space, and discussion threads.

• Platform Branding: Customization of the platform to match your brand (colors, logo, etc.).

• Checkout Page: Setup and customization of the course checkout page.

• Slack Channel for duration of project

PREMIUM

Project duration: 5-6 months 

Everything from Standard, plus:

• Course Curriculum (60 Minutes) Strategy Session: Primary planning session to review the market, analyze pricing, provide supportive guidance for scripting, and refine the course outline.

• Progress Check-In Calls: Monthly client update of work in progress and to track milestones to ensure we reach course development goals. - As needed

• Masterclass or Live Webinar Funnel Page: Designed and written landing page to promote a live event or masterclass as a course sales tool.

• Event Funnel Email Sequence: Seven-part email sequence to nurture leads and drive them toward enrollment.

• Sales Page and Enrollment Funnel: A fully optimized sales page with course details, testimonials, instructor bio, and strong calls to action. Including the customer onboarding email experience.

• Course Build-Out: Full course structure setup, including layout and navigation, curriculum uploads, module descriptions, and additional assets provided by the client.

• Basic video editing available on request for an extra fee 

• Sales Email Sequence: Seven-part sales email sequence to sell your course to your audience.